Louis Vuitton travels with Karl Marx, and we travel with Louis Vuitton
Louis Vuitton travels with Karl Marx, and we travel with Louis Vuitton, 2009
Installation. Louis Vuitton travel bag, book, plexiglass, wood
120 x 30 x 25 cm
This work attempts to restore the critical and convulsive status to one of the emblematic titles of modern economic thought. Questioning the commercial passivity that the book has shown in its successive editions, this work ironizes the concept of commodity fetishism, central to Karl Marx’s Capital. The piece seeks to revisit the idea of the library, of the book, as a useful, practical artifact. It is an idea I have been working on in several works. Playing with the title as a kind of retruecan, the work traces a phantasmagoria between container and content, taking as ready mades one of the books from the Voyager Avec collection -published by Louis Vuitton in collaboration with the magazine La Quinzaine Littéraire-, and a Louis Vuitton Poche Toilette 19 travel bag.
Preparing an exhibition in Paris, I happened to go to a bookstore and found this edition that, paradoxically, one of the iconic brands of the global capitalist system has made of a book that confronts the very essence of capitalism. In that sense, the piece functions as a total ready-made under Duchampian terms, in which found objects are emptied of their function and charged with new meanings in the artistic context, in this case endowing these two artifacts with a profound irony about consumption.